Independent Jewelers Organization and Israeli Blood Diamonds

On Saturday 7th May 2011 people concerned about Israeli Blood Diamonds commented on an article on the Facebook page of theIndependent Jewelers Organization IJO who claim to sell ethical jewellery.

Master IJO Jewelers is an elite group of retailers hand-selected for membership in the Independent Jewelers Organization (IJO). IJO is an organization which only accepts jewelers with the highest ethical standards and superior professional integrity. IJO provides marketing and educational opportunities to over 800 members worldwide. The Group Purchasing Power of over 800 Jewelry Stores allows our members to save on their purchases and pass those savings on to you, the customer, while maintaining the highest quality products they have come to know. As a Master IJO Jeweler, members receive benefits such as expert training, allowing them to update their knowledge, skills and experience to help the consumer make a confident jewelry purchase. And the fact that IJO Jewelers are active members of their communities means they strive to offer an unsurpassed level of service. Master IJO Jewelers adhere to an ethical code-of-conduct offering the honesty, trust, integrity and “Brilliance You Deserve”® no other jeweler can provide. Find your local Master IJO Jeweler today at www.ijo.com
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The article in question was about a diamond buying trip to Israel by IJO president Jeff Roberts.  http://www.israelidiamond.co.il/English/news.aspx?boneId=2523&objid=9115
When posts were made querying how a supposedly ethical company could buy Israeli Blood Diamonds, all posts were removed as was the
article. We took screen shots of the page before our posts were deleted.
What is IJO afraid of??

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